Very few people appear to know this ... By the end of 2012 the UK will have been the only nation on the planet to have actually completely made the switchover to all digital tv. The digital switchover begins in 2008 - less than 2 brief years away. A current Which Report (Which is the significant customer champ in the UK) shows that in many locations the awareness of the digital switchover is less than 2 %. Even in the Borders Television area - the very first to make the change - only about a 3rd of individuals surveyed understood what was going to happen.
It truly does appear that the UK is sleepwalking into the Digital Switchover.
Not remarkably, the entire switchover program is being viewed with eager interest by other countries worldwide. The advantages of digital tv for broadcasters, producers and program makers are quite clear. The new media is currently altering program making - Planet Earth, presently revealing on the BBC - is a prime example of what can be attained. And naturally the producers are favorably drooling at the idea of all the new tvs, video recorders and set-top boxes they anticipate to sell. Customers are set to benefit too - much better photos and sound, hd tv, interactivity, motion pictures as needed ... The list goes on.
Federal governments have an eager commercial interest too. They own the air waves. And digital tv uses up much less band width than traditional analogue signals. So the transfer to digital maximizes valuable broadcasting capability that Governments are eager to sell to the greatest bidders. The sale of the mobile telephone spectrum for 3G service providers raised over ₤ 20 billion. Who would bet that the sale of the tv spectrum will not raise substantially more?
The 2012 London Olympics truly brought home to me just what a huge technological dive in digital media has actually taken place throughout the last couple of years. There has actually been considerable advances in digital compression and transmission. This year, in addition to hd broadcast, that made its look in the 2008 Beijing games, 3D tv was also contributed to the line up, providing more channels and options. With analogue tv broadcast nearly becoming extinct, digital tvs assure of providing more for less has actually come true. Now, how did we get to this point and what does the future hold for digital multimedia?
Prior to the digital switchover, analogue tv was resource starving in regards to the quantity of bandwidth needed to bring a single channel. This is generally in between 6 - 8 MHz depending upon the kind of video requirement being used. This restricted the variety of channels which might be transferred, since there is a limited quantity of spectrum that need to be shown other services such as mobile, radio and 2 way interactions. What the digital requirements of ATSC (North America) and DVB (Rest of the World) offered was the capability to recycle the existing analogue spectrum more effectively. This suggested a common 8 MHz provider used for analogue broadcast might be transformed to DVB-T (Digital Video - Terrestrial) making it possible to bring 9 basic meaning channels or 3 HD channels plus one SD channel for the exact same quantity of bandwidth.
It would have needed in excess of 70 MHz of frequency spectrum to attain this with the old analogue requirement. In addition to squeezing more channels into less area, digital tv is much clearer and does not experience ghosting or other artifacts which bothered analogue systems. Being digital also permits other functions like enhanced digital sound, electronic program guide and subtitle assistance to be included. Tvs are offered with the digital decoder incorporated and older tvs can use a different set top box. As technology advances, we will also see enhancements in the compression strategies used, which means a lot more content for digital media, currently this has actually allowed 3D broadcasts for some occasions such as the Olympics.